When you want to find something on the internet, you type words into a search box. These words are called “keywords.” If you own a website, you want to know exactly which words people are using so you can write stories that help them. This is called “keyword research.” In this guide, you will learn how to perform keyword research with Perplexity AI to find the best words for your website easily.
Table of Contents
What is Keyword Research and Why Does it Matter?
Keyword research is like finding the “secret code” that connects what you write to what people want to read. Imagine you are a detective looking for clues. If you know people are searching for “how to grow a big pumpkin,” you can write a story about that. If you just write about “gardening,” fewer people might find you because that word is too big and general.
Why Use Perplexity AI?
Perplexity AI is a special kind of answer engine. Unlike regular Google, which just gives you a list of links, Perplexity reads those links and tells you the answer directly. It is a great tool because:
- It is Free: You do not need to pay $100 a month for tools like semrush and ahref. (Note: its always better to buy these tools if you managing different niches and doing complete seo)
- It is Accurate: It shows you where it found the information.
- It Understands Humans: It knows the difference between a person wanting to buy a seed and a person wanting to learn how to plant one.
Perplexity is often the best choice for verified, up-to-date topics because it uses “Live Search.” This means it looks at the internet right now to find answers. It also gives you “citations,” which are like little footprints that show exactly which website the information came from. According to Ranking By SEO, using live data helps marketers identify keywords that are trending this very minute. The implication is that you get the newest information before your competitors
do.
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What You’ll Need to get started with keyword research
To get started you’re going to need a couple of things:
- Preferably an account with Perplexity (you don’t need the paid version for this, but you should get an account)
- A Google Sheet account
- An account with ChatGPT (because we’re going to be sending all the data to GPT just to tidy it up for us)
The 5-Step System for Finding Great Keywords
To find the best words, follow this step-by-step plan using keyword research with Perplexity AI. Let’s use Organic Gardening as our example niche. I will show you exactly how to do keyword research with Perplexity AI step-by-step using a method called “Chain Prompting.”
Step 1: Finding the Big Ideas (Main Keywords)
First, we need the most popular words. These are the “Big Ideas” that thousands of people search for every day.
Prompt to use: “Provide a comprehensive list of top main keywords related to Organic Gardening. Include terms that are highly relevant and frequently searched by users interested in this topic.”
Why this works: This gives you a starting point. For Organic Gardening, you might get words like “composting,” “natural pesticides,” or “organic soil.”
Copy Prompt:
Provide a comprehensive list of top main keywords related to "[Insert topic]". Include terms that are highly relevant and frequently searched by users interested in this topic.2. Finding Specific Clues (Long-Tail Keywords)
Main keywords are hard to rank for because every website uses them. “Long-tail” keywords are longer phrases that are easier to win.
Prompt to use: “Now list long tail keywords related to the first keyword. These should be specific phrases that users might search for when looking for information on this topic.”
Example: Instead of just “composting,” you might find “how to make a compost bin for a small apartment.” This is a specific clue! According to Ahrefs, long-tail keywords make up 92.42% of all searches. The implication is that most people are actually looking for very specific answers, not general topics.
Copy Prompt
Now list long tail keywords related to the first keyword. These should be specific phrases that users might search for when looking for information on this topic.3. Finding Natural Questions (NLP Keywords)
Sometimes people talk to their phones to search. They don’t just type “soil,” they ask, “What is the best dirt for my tomatoes?”
Prompt to use: “Identify NLP optimized keywords and phrases related to Organic Gardening. Focus on natural language expressions and semantic variations that users might use in conversational queries.”
Systematic Tip: Use these phrases as the titles of your blog posts. They sound like a real person talking!
Copy Prompt
Identify NLP optimized keywords and phrases related to "[Main Keywords]". Focus on natural language expressions and semantic variations that users might use in conversational queries.4. Answering Your Audience (FAQs)
Frequently Asked Questions (FAQs) are the exact problems your readers have.
Prompt to use: “What are the most frequently asked questions about organic gardening? Provide a list of questions that users commonly ask regarding this topic.”
Example Answer: “Can I use coffee grounds as fertilizer?” This is a perfect question to answer on your website. According to HubSpot, blog posts that answer specific questions get 14% more visitors. The implication is that being helpful is the best way to get Google to trust you.
Copy Prompt
What are the most frequently asked questions about "[Insert keywords]"? Provide a list of questions that users commonly ask regarding this topic.5. Finding Related Words (Semantic Keywords)
Semantic keywords are words that “belong” together. If you talk about gardening, you should also mention “bees,” “water,” “mulch,” and “harvest.”
Prompt to use: “Provide semantic keywords and related terms for Organic Gardening. These should include synonyms, related concepts, and contextually relevant phrases that enhance the topic depth.”
Copy Prompt
Provide semantic keywords and related terms for "[Main keyword]". These should include synonyms, related concepts, and contextually relevant phrases that enhance the topic depth.Organizing Your Keywords for Success
Once you have your lists from keyword research with Perplexity AI, you need to keep them organized.
- Scroll to the top of the Perplexity conversation thread
- Click and drag to select all text from the first prompt through the final response
- Copy this entire selection (Ctrl+C on Windows, Command+C on Mac)
- Navigate to ChatGPT and start a new conversation
- Paste the copied Perplexity data into ChatGPT’s message box (do not press Enter yet)
The ChatGPT Organization Prompt
Before sending the pasted data to ChatGPT, add this specific prompt at the end:
Please organize the following keyword research into a detailed and well-structured CSV file. I want every keyword, category, search volume, cost per click, and competition level preserved as provided, even if some fields are missing data. Ensure no keywords or phrases are omitted. Include any conversational or long-tail queries with specific search volumes. Format this for easy upload to Google Sheets.Now you have formatted keyword list.
Common Mistakes to Avoid
- Don’t “Stuff” Keywords: If you say “Organic Gardening” 50 times in one paragraph, it sounds like a robot. Write for people first.
- Don’t Ignore Small Words: A low-search keyword can outperform a high-search one as it’s easier to rank and actually can bring traffic.
Key Takeaways
- Keyword research with Perplexity AI helps you find the “secret words” people type into search engines.
- Chain Prompting is the best way to get a complete list of words from an AI.
- Long-tail keywords (longer phrases) are the easiest way for beginners to get visitors.
- Statistics show that billions of dollars are being spent on niches like organic gardening, meaning there is plenty of room for your website to grow.
Summary
Doing keyword research with Perplexity AI is a systematic way to build a website that people actually want to read. By finding main topics, specific phrases, and natural questions, you can answer the problems your audience has. Remember to use Perplexity to find the data and use your own voice to tell the story. This way, you stay helpful, honest, and easy to find!
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Perplexity – A new way to boost traffic
