Marketing

The Birth of a Brand: $500 and a Vision The Power of the Niche: Handcrafted GiftsThe ‘Youngest Millionaire’ PersonaThe Reality...

Remembering Piyush PandeyThe Man Who Made India Fall in Love with AdvertisingA Quick Peek Into His Early LifeFevikwik: When a...

IntroductionBackground of PatagoniaThe Fashion Industry at the TimeThe Bold Campaign: Don’t Buy This JacketWhat Message Patagonia Wanted to ShareWhy It...

"In a country with over 800 million internet users, not having a website is like not having a phone number."...

Tired of pouring your hard-earned money into social media ads with little to show for it? You're not alone. As...

Imagine building the best store in town—but hiding it in a basement where no one can find it. That’s what...

What happens when you mix emotional storytelling, scarcity-driven hype, and Gen Z’s obsession with collectibles? You get Labubu—a quirky, bug-eyed...

Artificial Intelligence (AI) is redefining how businesses connect with customers. No longer a future trend, AI in marketing is driving...

Why a No-App, No-Website Fashion Brand Is Winning Gen Z in Tier 2 and 3 India While global brands chase...

Colgate is not an Indian brand. Yet, it has become a household name in nearly every Indian home—especially when it...