How I Navigated the Trends and What You Can Try Too
Let’s be real, digital marketing isn’t what it used to be. Just five years ago, writing a great blog or posting a photo with a clever caption could get you attention. But in 2025? It’s all about grabbing eyeballs fast, personalizing like a pro and letting AI do the heavy lifting the smart way.
I’ve been in the game long enough to see trends come and go, but the rise of short-form video and AI-driven marketing is not a trend. It’s the new rulebook. And trust me, if you get this right, your growth will look very different by the end of the year.
Short-Form Video is the Undisputed King
I’ll admit — I was hesitant to dive into Reels and Shorts. Editing? Scripting? Sounds exhausting, right?
But I gave it a go with just a few 30-second clips. No fancy setup — just my phone, a trending sound and something genuinely helpful or funny. The result? One of my videos reached 10x more people than my best-performing blog post.
I shared a post on B-roll and showed more audience (Non-followers) than my Followers.
Here’s another video i made for my Client and it gave more more reach and more followers.
Related Post
Here’s what worked for me:
- Keep it under 60 seconds – Attention spans are goldfish-sized now. Shorter means better.
- Add value fast – Start strong, get to the point.
- Use native features – Platforms love it when you use their tools like captions, stickers, and music.
And guess what? 66% of users say they prefer short-form videos to any other content type. Platforms like Instagram and YouTube want your videos to perform well — they’re literally prioritizing them in feeds.
If you’re not making short-form videos yet, 2025 is the year to start. Even something basic, done consistently, can get results.
AI Is Not Replacing You — It’s Elevating You
I used to think using AI for content creation was “cheating.” But when I tested AI tools for writing email sequences, analyzing audience behavior, and creating personalized ads — my ROI doubled.
Let’s break it down:
- 30% of marketing messages this year are AI-generated – and you probably don’t even notice.
- AI tools helped me automate repetitive tasks like FAQs and follow-ups. That freed me up to focus on strategy.
- Personalization became effortless – from product recommendations to retargeting ads based on user actions.
To know more about AI tools go to my The Ultimate Guide to the Best AI Tools for Marketers in 2025
One example: I ran a retargeting campaign using an AI-powered tool that adjusted the copy and creatives based on user preferences. The click-through rate went up by 43% compared to the old way.
If you’re still doing everything manually — you’re working too hard. Let AI handle the repetitive stuff so you can focus on what really matters: creating meaningful experiences.
Real Case Study: How Zomato Wins with Quirky Marketing
I’ve followed Zomato’s marketing closely and honestly, it’s genius. They don’t just sell food; they sell fun. Their meme marketing? Always on point. Their push notifications? Sometimes I open the app just to see what weirdly relatable or quirky message they’ve sent.
Key lessons from Zomato:
- Use humor — relatability builds connection faster than perfection.
- Be everywhere — they combine SEO, influencer collabs, ads, and app marketing.
- Keep your voice consistent — every message feels “so Zomato.”
They saw a 48% YoY growth in Gross Order Value recently, and their creative marketing deserves serious credit.
So if you’re in the food, lifestyle or local business space — study Zomato. See how you can add your own twist.
to learn more on Social Media Marketing on zomato go to Myidcm
Bonus Case Study: Lenskart’s Smart Use of AI
Another brand I admire is Lenskart. I tried their virtual try-on feature out of curiosity — and it was seamless. It felt personal, accurate, and a bit futuristic.
What they nailed:
- AI-powered recommendations — no more scrolling for hours.
- Email campaigns that actually feel relevant.
- Retargeting that wasn’t annoying — it was helpful.
They reported up to 70% increase in conversions using these smart tools. If you’re in eCommerce, this level of personalization is no longer a luxury — it’s expected.
I’am going to tell you what lensKart did and what you can do as a Digital Marketer
1. AI-Driven Video Personalization
What Lenskart did:
Lenskart didn’t just create video ads, they created personalized video journeys. Using AI, they tailored video content based on:
- Browsing behavior
- Face shape analysis from their AR Try-On
- Purchase intent
So if someone viewed a premium frame, they’d see a high-end lifestyle video in their feed. If someone tried kids’ glasses, the ad would reflect that.
What you can do:
- Use AI tools like Vidyard, Rephrase.ai, or Synthesia to generate personalized videos at scale.
- Segment your audience based on product interest or funnel stage, then deliver contextual videos that match where they are.
- Test AI-generated faces, voices, or customer names for hyper-personalization.
2. Interactive Video Experiences Using AI + AR
What Lenskart did:
They turned their 3D Virtual Try-On tool into a video ad strategy. Instead of static ads, they showed videos of how users could try glasses virtually—making the tech the hero of the campaign.
The call-to-action? Try it yourself — and people did. Engagement rates shot up.
What you can do:
- Create video demos of your interactive features (try-ons, calculators, AR tools).
- Use shoppable video ads (YouTube, Instagram Reels) that include a “Try Now” or “Test This” CTA.
- Show the tool in action — don’t just tell people it exists.
3. AI-Powered Influencer Video Campaigns
What Lenskart did:
In their “War of Fair Prices” campaign, Lenskart used AI to select and pair influencers based on audience match and content performance. Then, they created a story-led video campaign featuring Karan Johar vs Peyush Bansal, gamifying the price battle.
This wasn’t just celebrity shouting—it was strategic storytelling.
What you can do:
- Use platforms like Affable.ai or Upfluence to discover and match the right influencers, not just big ones.
- Focus on collaborative storytelling — build a series or narrative, not one-off shoutouts.
- Turn influencer stories into multi-part reels, YouTube Shorts, or ad creatives.
4. AI Video Retargeting
What Lenskart did:
Once someone interacted with a frame or used the try-on tool, Lenskart served them retargeted videos—not static banners—featuring:
- Similar styles
- Promo codes
- Reviews in video format
What you can do:
- Set up dynamic video retargeting using tools like Vidioh, AdCreative.ai, or Google Performance Max.
- Show customer testimonials or mini demos in retargeting flows.
- Use video analytics to optimize watch time and click-through rates.
5. Automated Video Ads at Scale
What Lenskart did:
With so many SKUs and user types, Lenskart used automation to generate thousands of video variations featuring different products, models, and CTAs — all data-driven.
What you can do:
- Use platforms like Rocketium, Pencil, or Canva AI Video to create ad variations quickly.
- Plug into product feeds (Shopify, WooCommerce) and auto-generate ad creatives for each SKU.
- Customize ads by location, user interests, or past engagement.
The Loop Lenskart Perfected:
AI → Personalized Video → Engagement → Retargeting → Conversion
They didn’t treat video as a one-time campaign. They created an AI-powered video funnel that responded to user behavior, adjusted content, and moved customers through the buyer journey.
Final Thoughts: Here’s What I’d Recommend
If you’re looking to up your marketing game in 2025, here’s what you need to do:
- Start creating short-form videos — seriously, today.
- Embrace AI tools for content, automation, and personalization.
- Observe and learn from top brands like Zomato and Lenskart — then adapt it for your brand voice.
Don’t wait for “the right time.” Start experimenting, analyze the results, and double down on what works. I did — and the returns have been worth it.
Over to You
Have you tried short-form videos or AI tools in your marketing strategy yet?
What’s working (or not working) for you in 2025?
👇 Drop your experiences in the comments. I’d love to hear what you’re testing — and maybe even feature your story in my next blog.
Let’s grow together 🚀
